Marketing Essay Example | Topics and Well Written Essays - 250 words - 79

Marketing - Essay Example they are done with holidays and return back home, they buy coca cola whenever they feel thirsty because they recall having a good experience in the beach house. For coca cola to attract more people they organize for parties every night and occasionally they blend the nights with pop music and great performance. Moreover, a private media company televises coca cola products in their morning program during the whole of summer (Adweek, pp.98) Alternative marketing plays a big role in the life of business if applied properly and at the right time. Firms can get advantage if they use alternative method when they make a commercial a trend, not essentially from their product. For instance Budweiser commercial players are taken to be great stars like a professional actor and athlete, as they established an image, a tendency that transformed into a culture. For a conclusion on this commercial, all of the people available shouted â€Å"what’s up† and in everyday life people do the same. Alternative advertising is the best for